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Identity Design

Case Study 1

Identity Design

THE PHOENIX

The Phoenix is a legendary bird, endowed with a great longevity, and caracterised by its power to reborn after buring in flames. It symbolises the Alpha and the Omega.

The origins

In ancient Greek, the word Phoenix designates the bird itself, but also the color red, the word “Phoenician”, or the date palm. Its etymology still remains mysterious: Egyptian, Phoenician or Greek …

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